Laura's Blog

I believe that in this day and age, advertisements should try to avoid stereotyping. They should avoid stereotyping because they can offend a person and/or their culture. Society is at a point in time where people are expressing their opinions and emotions more than ever through the help of social media. When an offensive advertisement, such as the Mountain Dew advertisement seen in class, is posted online, people have the ability to share, like, dislike, and comment. Although this is a good way of spreading knowledge of the product, it can cause major backlash for the company. For example, in the Mountain Dew advertisement, there are clips of violence against women and segregation of the black and white men through stereotyping. The advertisement is depicting black men to be animals who abuse women and commit crimes, whereas the white men are the "good guys" who arrest the black men. These are stereotypes, and are highly offensive to some people. Women, black men, feminists...

  This advertisement reflects the majority of opinions at this current point in time. Most people these days are all about freedom and individuality. Which perfectly ties in with the 'never follow' text, as people no longer want to follow social norms. This may also follow the idea that this company or band is not a popular one, and so people who do not want to follow the social norms may choose these watches to be different.  It seems that the ad is promoting individuality and freedom. By 'never following', one is not following social norms. This statement reflects the use of casual shoes with a wedding dress. A female would be expected to wear dressy shoes, or heals, with her wedding dress. However, by not following social norms, she can do what she wishes. This also reflects the brand name, "Hour Choice," which is similar to 'our choice', suggesting that whatever you do is your choice. A watch, shoes, a dress, they are all fashion accessorie...

Dhruv, Mohammad, and I, were pitching our ideas for a New York University advertisement within an international context. Our main appeals were the need to achieve, need for aesthetic sensations, and need to escape. We thought these would be the most effective for the following reasons: 1. Need to achieve - the future students of NYU obviously aim to graduate and reach their personal life goals and dreams. By promoting statistics of NYU, we can convince the applicants that they have a chance to achieve, just like celebrities did, whom we will also feature in our campaign. 2. Need for aesthetic sensations - people are more likely to live somewhere that looks appealing. By featuring clips of Times Square and the New York City skyline, we can convince the audience to apply to NYU by knowing they will live somewhere that is aesthetically pleasing. 3. Need to escape - considering that our advertisement aimed towards international students, we want to promote the excitement living in a ne...

 https://www.youtube.com/watch?v=8N1po3s7AJQ The advertisement in the link above promotes ASDA, a supermarket, and it's consistently low prices. It is aimed towards British people of any age who do not yet shop at ASDA. We know this because the advertisement is using current  ASDA customers of all ages to attract new ASDA customers by showing how happy they are to be shopping there. It is also aimed towards families, as we can tell from the children and adults shown in the advertisement. Therefore, the intended audience is families of the British public. The advertisement uses ethos, pathos, and logos, to attract their customers. The evidence of ethos is where the advertisement states that ASDA is Britian's lowest priced supermarket. This will make audience want to shop at ASDA where they can get quality products for less money than other supermarkets. The evidence of pathos is where the customers in the advertisement are always smiling. This is to persuade the audience...