New York University Pitch
Dhruv, Mohammad, and I, were pitching our ideas for a New York University advertisement within an international context. Our main appeals were the need to achieve, need for aesthetic sensations, and need to escape. We thought these would be the most effective for the following reasons:
1. Need to achieve - the future students of NYU obviously aim to graduate and reach their personal life goals and dreams. By promoting statistics of NYU, we can convince the applicants that they have a chance to achieve, just like celebrities did, whom we will also feature in our campaign.
2. Need for aesthetic sensations - people are more likely to live somewhere that looks appealing. By featuring clips of Times Square and the New York City skyline, we can convince the audience to apply to NYU by knowing they will live somewhere that is aesthetically pleasing.
3. Need to escape - considering that our advertisement aimed towards international students, we want to promote the excitement living in a new place. We can convince the audience of this by featuring current students within the diverse NYU culture, so they can understand that other international students are happy there, and therefore they should be too.
However, these are not the only techniques we would use to persuade the audience. We would also feature short clips of NYU celebrity graduates promoting their great time at the university. We would also feature statistics of the university, for example, by saying there are 91 different nationalities in the freshman class will convince the audience that their is a diverse culture and they would fit in well. These are effective ways to persuade somebody to apply due to the positive attitude towards New York University. The audience and context influenced our approach to this activity because it gave us a direction. We needed to think about how we would attract people who are not from the United States. This is when we thought of Arnold Schwarzenegger, and we could use his story as a persuasive technique. We also decided to not only focus on the university, but the city as well. This is so we can attract the people to the lifestyle as well as the education. The images we featured in our presentation were carefully chosen to support our pitch. When explaining how ethos could persuade the audience, we inserted five pictures of celebrities who went to the university. When explaining pathos we inserted pictures to New York City to express the idea of big city life, the aesthetics of the city, as well as pictures of the campus and happy students to make the audience think that if other people are happy attending there, they will be too. Lastly, when explaining logos, we inserted pictures of international students to express diversity, as well as pictures of New York transport. We used these specific images to support our pitch in order to visually show what we would put in our YouTube video advertisement and to explain why they are effective in the persuasion.
In terms of the actual presentation itself, I feel that we did quite well for the amount of time we had to prepare and gather out ideas. Watching back on the video, I don't think I did as bad as I thought I did. I lost track of my notes due to feeling pressure of speaking confidently, and had to improvise. To prevent this next time, I would prepare a lot more, even though I knew what I had to say. The difficult part was getting the words from my head and speaking them so they make sense. I'm not exactly sure if I spoke loud enough, but I know I made eye contact with the audience which is a good presentation skill to have. I think I fiddle and move around a bit too much whilst standing in one spot, whether I'm speaking or not. I also think that maybe I should've gone into deeper detail. However, I do think that we had a successful presentation considering the circumstances.
1. Need to achieve - the future students of NYU obviously aim to graduate and reach their personal life goals and dreams. By promoting statistics of NYU, we can convince the applicants that they have a chance to achieve, just like celebrities did, whom we will also feature in our campaign.
2. Need for aesthetic sensations - people are more likely to live somewhere that looks appealing. By featuring clips of Times Square and the New York City skyline, we can convince the audience to apply to NYU by knowing they will live somewhere that is aesthetically pleasing.
3. Need to escape - considering that our advertisement aimed towards international students, we want to promote the excitement living in a new place. We can convince the audience of this by featuring current students within the diverse NYU culture, so they can understand that other international students are happy there, and therefore they should be too.
However, these are not the only techniques we would use to persuade the audience. We would also feature short clips of NYU celebrity graduates promoting their great time at the university. We would also feature statistics of the university, for example, by saying there are 91 different nationalities in the freshman class will convince the audience that their is a diverse culture and they would fit in well. These are effective ways to persuade somebody to apply due to the positive attitude towards New York University. The audience and context influenced our approach to this activity because it gave us a direction. We needed to think about how we would attract people who are not from the United States. This is when we thought of Arnold Schwarzenegger, and we could use his story as a persuasive technique. We also decided to not only focus on the university, but the city as well. This is so we can attract the people to the lifestyle as well as the education. The images we featured in our presentation were carefully chosen to support our pitch. When explaining how ethos could persuade the audience, we inserted five pictures of celebrities who went to the university. When explaining pathos we inserted pictures to New York City to express the idea of big city life, the aesthetics of the city, as well as pictures of the campus and happy students to make the audience think that if other people are happy attending there, they will be too. Lastly, when explaining logos, we inserted pictures of international students to express diversity, as well as pictures of New York transport. We used these specific images to support our pitch in order to visually show what we would put in our YouTube video advertisement and to explain why they are effective in the persuasion.
In terms of the actual presentation itself, I feel that we did quite well for the amount of time we had to prepare and gather out ideas. Watching back on the video, I don't think I did as bad as I thought I did. I lost track of my notes due to feeling pressure of speaking confidently, and had to improvise. To prevent this next time, I would prepare a lot more, even though I knew what I had to say. The difficult part was getting the words from my head and speaking them so they make sense. I'm not exactly sure if I spoke loud enough, but I know I made eye contact with the audience which is a good presentation skill to have. I think I fiddle and move around a bit too much whilst standing in one spot, whether I'm speaking or not. I also think that maybe I should've gone into deeper detail. However, I do think that we had a successful presentation considering the circumstances.
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