Appeals of a Boarding Card (Without the Advertising)
A boarding card can evoke numerous emotions through it's conventions. It will usually consist of departure time, gate number, origin, destination, your name, the name of the airline you are traveling with, and where you are sat on the plane. A plane ticket is typically bought for numerous reasons ranging from good to bad, which will determine positive or negative emotions. This could include a family holiday or a family emergency. The boarding card itself could bring out emotions of happiness or sadness, whether it is for the reason of the destination, the reason or travel, or the travel itself.
Ethos is the rhetorical appeal that satisfies credibility and reliability. In a boarding card, this would be seen wherever the airlines name or logo is printed. As long as the airline has a good reputation, the customer will be reassured by the airline name or logo, and trust that they will arrive at their destination safely and comfortably.
Pathos is the rhetorical appeal that evokes emotion within the audience. In a boarding car, this would be seen wherever the departure time, gate number, origin, destination, and plane seat is stated. Departure time and gate number could inflict emotions of frustration, anger, or hopefulness, or hopelessness. This depends on how much time the customer has to get to their gate before boarding closes. If there is plenty of time, the customer will most likely feel happy and hopeful that they will get to their plane on time, or unhappy if there is not a lot of time. The origin could make the customer happy if they want to leave, or sad if they don't. The destination could make the customer happy if they're looking forward to going there, or sad if they don't want to go for a reason such as leaving friends or family behind. Lastly, one's seat on the plane could result in numerous emotions. For some people, seeing 'economy' on their boarding card may be a really bad thing and put their mood down, whereas other might not mind and be neutral. Seeing 'business' or 'first' on a boarding card might lift someone's mood, whereas others may fly those classes frequently and not be bothered by it. Or even seeing that you're sat on the end seat rather than in the middle of two strangers will make someone more happy.
There is also an appeal for the need to escape. Simply having the boarding card could be a relief for someone, if they're getting away from somewhere they don't want to be. Ultimately, if someone feels the need to escape, then simply having the boarding card with appeal to them because they know they are able to go somewhere else.
Overall, it is clear that a boarding pass can evoke certain emotions through the use of rhetorical appeals based upon the conventions of a boarding card.
Ethos is the rhetorical appeal that satisfies credibility and reliability. In a boarding card, this would be seen wherever the airlines name or logo is printed. As long as the airline has a good reputation, the customer will be reassured by the airline name or logo, and trust that they will arrive at their destination safely and comfortably.
Pathos is the rhetorical appeal that evokes emotion within the audience. In a boarding car, this would be seen wherever the departure time, gate number, origin, destination, and plane seat is stated. Departure time and gate number could inflict emotions of frustration, anger, or hopefulness, or hopelessness. This depends on how much time the customer has to get to their gate before boarding closes. If there is plenty of time, the customer will most likely feel happy and hopeful that they will get to their plane on time, or unhappy if there is not a lot of time. The origin could make the customer happy if they want to leave, or sad if they don't. The destination could make the customer happy if they're looking forward to going there, or sad if they don't want to go for a reason such as leaving friends or family behind. Lastly, one's seat on the plane could result in numerous emotions. For some people, seeing 'economy' on their boarding card may be a really bad thing and put their mood down, whereas other might not mind and be neutral. Seeing 'business' or 'first' on a boarding card might lift someone's mood, whereas others may fly those classes frequently and not be bothered by it. Or even seeing that you're sat on the end seat rather than in the middle of two strangers will make someone more happy.
There is also an appeal for the need to escape. Simply having the boarding card could be a relief for someone, if they're getting away from somewhere they don't want to be. Ultimately, if someone feels the need to escape, then simply having the boarding card with appeal to them because they know they are able to go somewhere else.
Overall, it is clear that a boarding pass can evoke certain emotions through the use of rhetorical appeals based upon the conventions of a boarding card.
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