Hour Choice Ad Analysis

Image result for never follow hour choice 

This advertisement reflects the majority of opinions at this current point in time. Most people these days are all about freedom and individuality. Which perfectly ties in with the 'never follow' text, as people no longer want to follow social norms. This may also follow the idea that this company or band is not a popular one, and so people who do not want to follow the social norms may choose these watches to be different. 
It seems that the ad is promoting individuality and freedom. By 'never following', one is not following social norms. This statement reflects the use of casual shoes with a wedding dress. A female would be expected to wear dressy shoes, or heals, with her wedding dress. However, by not following social norms, she can do what she wishes. This also reflects the brand name, "Hour Choice," which is similar to 'our choice', suggesting that whatever you do is your choice. A watch, shoes, a dress, they are all fashion accessories, and you can wear them together because it's your choice.
The advertisement is obviously empowering young women, as this is the only person featured. I believe this is due to the fact that women this age may still be discovering who they are and experimenting with fashion. The ad may also be empowering gender equality by individualizing a female to challenge traditional gender roles, or 'never following' traditional gender roles. The darkness in the background may also be empowering her individuality and freedom by symbolizing that she is standing out.
 People who may be ignored or marginalized is other female age groups. Since there is nothing in this advertisement suggesting that these watches are unisex, we can assume that it is based only towards females. As previously mentioned, the age group featured are still at an age where they are discovering themselves. Therefore, they marginalize the older age group to females as they have most likely already discovered themselves not just in terms of fashion, their likes, dislikes, etc. They also ignore the younger age group of females as people any younger at most likely not at an age where they are interested in buying fancy watches.

Comments

  1. Mohammad Simsaa20 November 2016 at 22:52

    Hi Laura! The point you touched on about the age group of the women targeted is a good one. You said that young women tend to be experimenting and discovering who they are. I believe it is true and the fact that the woman is rejecting social norms in favor of her identity adds to the slogan "Hour Choice."

    ReplyDelete
  2. cashew20 November 2016 at 22:57

    Good analysis of the ad, and good critical thinking of audience. The analysis of the background being a contrast to the dress was the most interesting part in my opinion. I think more things can be analyzed through this contrast.

    ReplyDelete
  3. Unknown20 November 2016 at 22:59

    Strong analysis in general and specifically looking at the intended audience. You could mention that males were left out because the product isn't targeted at them. I suggest you talk more about how the advertisement is trying to sell the product

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